What is Facebook Instant Articles? how does it work? What are the Pros and Cons of Facebook Instant Articles? Friends, today we are going to tell you the answers to all these questions in details. Facebook has launched it long ago but still many publishers do not know about it. Those who know a little, then there is some confusion, then we are going to remove this confusion. So you stay with us till the last.
You all must know that in the past we told you about Google AMP. Let us tell you an interesting thing that Facebook Instant Article was launched on 12 May 2015 and Google launched AMP in February 2016 to compete with it. Let us tell you one thing that there are many similarities between Google AMP and Facebook Instant Articles.
You all must know about Facebook that it is one of the most popular social network in the world. Anything can be successful only from its fans. I mean, if people do not use facebook, then today the world’s most popular social network does not become possible. When people support Facebook so much, then the Facebook team also wants to give better features to its users.
What is Facebook Instant Articles
You must have seen that a lot of changes have come in Facebook in the last few years. Many new features have also been added to it and its popularity has also increased earlier. Some of you will know about Facebook Instant Articles. Because it has been many years since it was launched.
If you have not tried using it yet, then read this carefully below. Because we are going to tell you about this in details. If you are a blogger then this feature of Facebook is very important for you. This will also help in increasing the traffic of your site.
Facebook team had introduced about Facebook instant article on 12 May 2015 itself. Earlier, very few optimizations were done in it, but gradually it is going to improve it. You can easily use it in your Facebook page. For this you have to setup instant articles once.
What is Facebook Instant Articles
If we tell you in simple, Facebook instant articles are mobile optimized articles, which contain stories, posts, photos and videos and they are posted from Native Publishing Platform of facebook. When someone opens an instant article, he reads it in the Facebook app itself and that too without leaving the Facebook app.
Pros and Cons of Using Facebook Instant Articles.
If you want to use it, then this question must have come in your mind that what are its pros and cons. Meaning what are the advantages and disadvantages of using them. So we tell about it below so that your doubt can be cleared. When you know about its advantages and disadvantages properly, then you should use facebook instant articles or not? You will be able to take the right decision about it.
ANALYTICS: According to our research, the Facebook team told at the time of lunch that Instant Articles is compatible with comScore, Google Analytics, and Omniture. This means you will be able to easily check your traffic report using Google analytics in it.
FORMATTING: Facebook has promised to improve the format of Instant Articles. He has also said that he will give a better look by optimizing it. Now you can give a better look by customizing your article in it.
ADVERTISING: It is good news for all of you that if you show ads in your instant article then you will get 100% revenue from it. That is, there was no commission for showing Facebook ads. If you sell ads, then Facebook will take 30% commission for this. You can easily show Adsense ads in it or you can also use other ad networks.
LOAD TIME: Facebook says that instant articles will load 10 times faster than site articles. For this he has optimized it very well. The Wall Street Journal has reported that during the test it was found that the average time for Facebook instant article loading is from 0 to 3 seconds.
INCREASE TRAFFIC Because many people use facebook app in their phone and they will be able to read instant article easily in the same app. Normally, when we share our post in facebook, people ignore it. Because they know that if they click on it, the link will open in the browser. But by clicking on the instant article, the article will be open in the Facebook app itself and will be able to read.
IMPROVING SHARES: Instant Articles gets maximum shares in Facebook. The reason behind this is that when someone wants to read by clicking on it, it is easily read in the facebook app itself, so people are happy and like more and share with their friends.
INCREASE SOCIAL REACH: As people use social networking more in mobile than in desktop. Instant article will help in increasing your social visibility. You also know that only mobile devices have instant article shows.
AD REVENUE: If you use Adsense and Infolinks to earn, then you will earn a little less in this. Because there are limits to using ads in Facebook instant article. You cannot show unlimited ads in it. So if you want to increase traffic from this and do not pay attention to earning then it is right for you.
IMAGE AND VIDEO REDUCTION: When your instant article is shown in a mobile device, then Facebook will reduce the number of images and videos. I mean, only a few images will be shown in this.
LOSING CUSTOM SETTINGS AND SHORTCODES: When you use Instant Articles, you will lose a lot of custom sittings and shortcodes. In this, sidebar widgets and many more will not be shown. That’s why you will miss them.
MOBILE ONLY: Instant Articles are only shown on mobile devices. This means you will get traffic only from mobile devices. One cannot read instant articles from desktop. Because it is made only for mobile.
HARD TO CONFIGURE You will easily setup it in your wordpress blog through automic plugin but if your site is on any other platform then you may face technical issue.
Final Thoughts, What is Facebook Instant Articles
After reading above, if you feel like using instant article then you can do it. If you want to increase the traffic of your blog then this is a very good way for you. Many people use it only to grow their business. Because it is absolutely free and very good way to get traffic.
Hope you liked this post and also enjoyed reading it. If you have any question related to this, then comment and share this post on social media.